Hmm...the question of the day, has YouTube killed the video star? Nah, it hasn't, it's just enhanced everything about marketing that anyone could ever think of. YouTube provides a stage like none other, allowing amateur artists to become overnight sensations. As more and more people are discovered over the inter-web, more creative ways of marketing are being developed. Instead of posters in CD stores, and billboards on the side of the road, today's artists show everything they've got online. Whether it's from private videos shot within a celebrities home, or a clip backstage at a concert, artist's are becoming more and more open with their fans. In my opinion, everything musical artists are doing today benefits them greatly. Instead of being out of the public eye, artists are now becoming one of "us" by baring it all. http://www.youtube.com/watch?v=UTErC6Goq84
People notice when artists are just like one of "us". By them noticing, people become more and more intrigued and are very prone to by any musical artists work. This means more money for the artist, and that YouTube and the internet actually work as an effective marketing tool. To me, I'd buy something from an artist that I can see out of the spotlight before I bought a CD from just another stuck up celebrity.
While there are a select few people who make it big off of YouTube or some other source online, I don't think record companies will ever become extinct. I believe this because not everyone will become online sensations. Some people take time to become good, therefore they need the big record company behind them, providing a backbone to their work. When people see "def jam artist" on a CD or on Itunes, they are more prone to listen and buy that piece of work because it comes from a famous company.
As time passes, and more people become YouTube stars, it will only be a matter of time before they are picked up by a big record label. While YouTube is good for marketing, I don't think it will ever fully destroy the usefulness of a record company.
I 100% agree, Youtube is something everyone looks at. A lot of people get noticed because it is so easy to access it. It is like using word of mouth, once one person sees it, it spreads, that is why it is a good start if you are trying to market yourself. That is why videos become so popular.
ReplyDeleteYoutube is the best. I don't think I can go a day without it. No seriously I don't think I can/ It just gives people an equal chance at becoming famous and that is why I like it.
ReplyDeleteYoutube creates a very good chance for someone who has a great deal potential but just needs that extra kick to get to be well known especially for people who do not start pff with connections. And a Youtube video can spread like a wild fire, so someone could have their video out to a huuuge number of people almost instantly. But your right as soon as the record labels see them 9/10 times they will sign with them.
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